A conversation with Aleks Jovanovic Fashion trends in Swedish menswear scene

Ciao Aleksandar ! Thanks for taking the time to chat with us! 
Tell us a little bit about yourself. Who are you and what you do?

I’m a 34 year ‘young’ man born and raised in Sweden living in a house with my 2 sons and wife. I’m doing my 10th year as a management consultant hence menswear is and has been a natural part of my everyday life ever since. 

How would you describe your style?

Classic fit with simple styling. I general I like to keep it very clean and simple and try to focus on fit and quality. One can never have to many navy suits and jackets if you ask me.

Who and what inspires you?

I find most of my inspiration in Instagram, like most others I believe. I follow many and some inspiration from most, but what inspires me the most is what I strive for myself, simplicity and fit. 

How and when did you become interested in menswear?

I was a late bloomer, and my interest started growing slowly when I started working as a management consultant back in 2011 and has grown rapidly ever since.

How would you describe the Swedish menswear scene? And how do you think it will change in the next few years?

I believe Swedes in general have good taste in clothes and are very aware and interested. A bit too slim suits if you look in general but overall, well dressed. I think and believe that focus on sustainability is and will be the main priority in the menswear scene in the next few years. 

Why do you think men should care about how they look?

It’s a form of good manner if you ask me. And it’s like your ‘business card’.

If you had to name one thing, what would be your favorite item in your wardrobe right now?

In these cold times it has to be my WM Brown, Snoot winter jacket and parkas that I got last year!

What was it about Stefano Cau that initially caught your attention? And which Stefano Cau product is your favourite?

What initially caught my attention was the unique designs and patterns, but the fantastic people (Stefano and Giorgia) behind Stefano Cau is what is truly unique with this brand!

My two favourite products are my Burgundy Grenadine tie with white stripes and my large black scarf with red/green boarder.